Client A/B Tests


If you wish to run an A/B test to understand the impact of Ditto’s technology, please notify your Ditto CSM. The Ditto CS team has experience working closely with Clients to create successful A/B tests and will be able to share best practices.

  • At least a week before the test, alert your CSM about the test.
    • How long will the test be running for?
    • How will the traffic be split? What percentage of the customers will and will not see Ditto?
    • What hypothesis will be tested?
    • What are the KPIs tracked during this test?
    • What A/B test tool will you be using?
  • Share results with Ditto after the test